Domain names are infrastructure, not marketing accessories.
They affect trust, search visibility, email deliverability, brand recall, and long-term flexibility. Yet they’re often treated as an afterthought, or worse, purchased impulsively without understanding the downstream consequences.
Convergency provides domain strategy and acquisition support for businesses that need to get this decision right.
When this service makes sense
This work is typically useful when:
- you’re rebranding or launching a new product or company
- the domain you want is already owned
- you’re considering an expensive domain and want an objective assessment
- you’ve inherited a messy domain portfolio and need to clean it up
- you’re negotiating privately and don’t want to tip your hand
In these situations, the cost of a bad decision often exceeds the cost of getting expert help.
What we do
Domain evaluation
We assess domains based on brand fit, search implications, competitive risk, memorability, and long-term viability. Not every “premium” domain is worth the price. Not every inexpensive domain is a liability.
Acquisition strategy
When a domain is already owned, we help determine the best approach. That includes timing, outreach strategy, valuation range, and when to walk away.
Negotiation support
We can handle or advise on private negotiations to reduce friction, avoid emotional pricing escalations, and protect your position.
Portfolio guidance
For businesses holding multiple domains, we help identify what to keep, what to sell, what to redirect, and what to let expire. This often ties directly into SEO and brand clarity.
What this is not
This is not a bulk domain sales catalog.
It’s not an automated brokerage.
It’s not upselling names you don’t need.
If a marketplace listing is the best option, we’ll say so. If buying nothing is the smartest move, we’ll say that too.
How this typically works
Most engagements start with a short conversation to understand:
- what you’re trying to accomplish
- what options you’re considering
- what constraints exist
From there, we either provide guidance, take on acquisition support, or point you in a more appropriate direction.
If you’re dealing with a domain decision that feels higher-stakes than it should, that’s usually a sign this service is a fit.